KEEP CALM

A relaxed, garment-dyed tee that feels lived-in from the first wear. The bold red “KEEP CALM AND CARRY ON” block-print sits centered on a soft, ring-spun cotton canvas that breathes and moves with you. Lightweight but substantial, this shirt drapes casually over jeans or under a jacket, carrying a quiet confidence and a touch of vintage propaganda flair. It’s the kind of shirt you reach for when you want comfort and clarity — a wearable reminder to slow down, steady your pace, and keep going.

Wear it to local markets, morning coffee runs, or low-key rallies. The relaxed fit and mid-weight fabric make it comfortable for layered cool-weather looks and breezy summer evenings alike. The garment-dyed finish gives each color depth and a subtle lived-in softness that grows with every wash.

Product features
– Available in sizes S–4XL with Comfort Colors 1717 size chart guidance
– 100% ring-spun US cotton, medium weight (6.1 oz/yd²) with pre-shrunk fabric
– Garment-dyed finish for soft color depth and texture
– Tubular knit without side seams and double-needle stitched edges for durability
– Relaxed fit, sewn-in label, made in Honduras; 58 color options available

Care instructions
– Machine wash: cold (max 30C or 90F)
– Do not bleach
– Tumble dry: low heat
– Iron, steam or dry: low heat
– Do not dryclean