KEEP CALM

A soft, midweight crewneck that feels lived-in from the first wear. The clean white canvas puts a bold red art panel front-and-center, bearing a modern twist on the classic “Keep Calm” motif. It’s roomy without being boxy, with ribbed collar and cuffs that hold their shape after repeated washes. Wear it on slow mornings with coffee, layered for evening walks, or draped over shoulders at low-key gatherings — it brings quiet confidence and a touch of graphic wit to everyday moments.

Product features
– 50/50 cotton–poly midweight (8 oz/yd²) for balanced warmth and breathability
– Tubular construction (no side seams) for a cleaner look and reduced fabric waste
– Durable double-needle stitching at shoulders, armholes, neck, waistband, and cuffs
– Ribbed knit collar and cuffs retain shape; tear-away neck label for itch-free wear
– Options for embroidery placement; prints made with DTG/DTF methods; OEKO‑TEX dyes and ethically sourced cotton

Care instructions
– Machine wash: cold (max 30C or 90F)
– Non-chlorine: bleach as needed
– Tumble dry: low heat
– Do not iron
– Do not dryclean